The Lucky Group's president, former L'Oréal marketing executive Gillian Gorman Round, sat down with Adweek to talk about the marriage of magazines and online shopping, what she likes in an ad and Lucky's new direction.

What are some of your favorite recent campaigns?
Thinking about the world of fashion, I love what Chanel's doing at the moment with their fashion and accessories campaigns. They are really mixing up their model choice--it's younger, it's funkier, but it's still so Chanel. The fact that they're juxtapositioning a model with pink hair and a nose ring and a bouclé jumper is very cool.

I also love the Prada campaign with James McAvoy. He's not a traditional Hollywood heartthrob. He's an intelligent actor, and I think that the campaign reflects that, which is to his advantage and to the brand's advantage.


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